Liina Blom has twenty years of experience as an international designer and creative director. In her design work, she combines futurology, material and production know-how and the idea of the final application. Through these, she creates new, durable and soulful products that are as long-lived as possible – and she does it with great zeal!

Working with VM Carpet, Liina has been able to implement carpet designs by combining high-quality and practical materials such as wool and paper, but she has also designed products for wet spaces and tried new, even bold production solutions and materials such as metal. She has most recently been recognised for her skills in the autumn of 2016 when she won the MoOD AWARD in Belgium.

Liina describes the idea behind the Valkea rug she designed for VM Carpet like this: “A luxurious moment in the pale shimmer of a silent winter night, while you curl up in something soft and warm. Behind every product I design there’s a story, the play of materials and weave, and the idea of its ultimate use. The Valkea rug offers quality and a sprinkle of the familiar, while wool and paper bring a twist to its woven surface.”